In a dynamic and changing sector such as beauty, “Beautyworld Middle East” has been the region’s leading trade event in the beauty industry for 25 years. And one of the top three in the sector globally, and is fully prepared…
Dubai, United Arab Emirates, September 5th, 2022: Celebrating the one-year anniversary of the establishment of its logistics headquarters in Dubai CommerCity, the METRO BRAZIL platform, which specializes in providing high-quality Brazilian products to the region’s markets, today revealed a significant…
We have already seen here the importance of protein treatment for hair. Let’s now get to know a little more about how it works, the signs that the hair is in need of treatment, and some products that help in…
Eggs were not always seen as an ally of health, and a lot of it is because of the cholesterol contained in the yolk. But do you know the benefits of the egg white for the hair? When we talk…
We have already talked here about the importance of keratin. But what about keratin for curly hair, how should it be applied? Let’s find out more right now! Keratin is essential for hair formation and represents 90% of the hair…
Bodysuits are a favorite for many women. In addition to functioning as lingerie, you can wear it as a top and compose the look during the day and night. However, for plus size women, this intimate piece may not seem…
Bodysuits have been on the market for a long time, but it seems like the female public has returned to take interest in modeling corsets. Being sold with the aim of helping to define curves and slim down, the corsets…
Compression clothes, such as workout bodysuits, have fell in grace by professional and amateur athletes around the world. From pants, t-shirts, socks, sleeves and bodysuits, the different models are seen in most gyms and even street athletes. Often worn under…
One of the main ingredients for healthy hair is keratin. But a lot is still discussed in relation to some myths and truths regarding this protein. Can the wires break? Will it harden or straighten your hair? Next, we’ll check…
You should know that one of the most important ingredients for the body as a whole is protein. And his work is not limited only there, being also a great responsible for both the health and the beauty of the hair wires. Now you will know more about protein hair treatment. The protein has as its main function, the reconstruction and hair repair. Therefore, we have separated some important information, to help you better understand its function in the hair schedule, so that you can take better care of your hair. Protein hair treatment for mass return The structure of the hair wires is mainly composed of protein (keratin), which is responsible for elasticity and strength, so the treatment with protein becomes important for the replacement of the hair mass. On a daily basis, the hair suffers from several aggressions, such as chemical procedures, high temperatures (hair dryer, for example), causing dryness and loss of mass. Therefore, the protein hair treatment is important to replace the lost protein, and return to being healthy, being a main helper in hair reconstruction. Protein hair treatment for shine and softness The protein hair treatment will not only act on the internal region, but also on the external area of the hair, bringing back all the shine and softness to your wires. In this case, the proteins will act directly on the more fragile wires, the reconstruction will return the lost protein, with this, it will be possible to notice both visually, as to the touch of the change, the wires will be brighter and softer than ever. Prevention of future damage Another important role of protein is that it will close the hair wires, which will allow the retention of water and nutrients. Therefore, nourished hair will prevent further damage from occurring to your hair. Can be done by everyone …