{"id":4215,"date":"2022-04-22T21:29:51","date_gmt":"2022-04-22T21:29:51","guid":{"rendered":"https:\/\/blog.metrobrazil.com\/en\/?p=4215"},"modified":"2025-06-11T07:49:59","modified_gmt":"2025-06-11T07:49:59","slug":"brazilian-hair-products-why-are-they-so-famous","status":"publish","type":"post","link":"https:\/\/blog.metrobrazil.com\/en\/brazilian-hair-products-why-are-they-so-famous\/","title":{"rendered":"Brazilian hair products: why are they so famous?"},"content":{"rendered":"<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-lg superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #0a0000;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div>\n<p>Brazil is a South American country known for its natural diversity. Brazil has large and dense forests, with a rich fauna and flora. In the beauty market, cosmetics enriched with typical Brazilian fruits are getting more popular each time. Passion fruit, a\u00e7a\u00ed and cupua\u00e7u are examples of those ingredients.<\/p>\n\n\n\n<p>But beyond that, authentic <a href=\"https:\/\/metrobrazil.com\/collections\/personal-use\/products\/10-in-1-multi-benefits-and-cleanse-shampoo-kit\">Brazilian hair care brands<\/a> are getting famous all over the world &#8211; and selling a bunch of hair products abroad. How can we explain this success? Is Brazil the new Korea or Japan when it comes to hair care? This is what we are going to find out in this article!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-brazilian-keratin-treatment-also-known-as-brazilian-blowout\"><strong>Brazilian keratin treatment (also known as Brazilian blowout)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"445\" src=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/portrait-beautiful-white-pretty-woman-with-long-straight-hair_186202-5938.jpg\" alt=\"\" class=\"wp-image-3184\" srcset=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/portrait-beautiful-white-pretty-woman-with-long-straight-hair_186202-5938.jpg 626w, https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/portrait-beautiful-white-pretty-woman-with-long-straight-hair_186202-5938-300x213.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p>Brazilian keratin treatment, also known as Brazilian blowout, is probably one of the most famous salon hair treatments. It consists of applying a liquid keratin formula and sealing it in the hair cuticles with a heat tool (usually a professional flat iron).&nbsp;<\/p>\n\n\n\n<p>The keratin bonds to your hair and creates a protective layer around the strands. The result is a straight look, frizz reduction and intense smoothness and shine.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brazilian-hair-care\"><strong>Brazilian hair care<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/kit_2a702fbe-58bf-4873-abf8-516b1619a87a_5000x.jpg?v=1641396618\" alt=\"\" \/><\/figure>\n\n\n\n<p>Brazilian blowouts have been popular for many years already. However, they always had a status of a salon treatment (and it must be applied in a salon by a professional). But besides, in the last years <a href=\"https:\/\/metrobrazil.com\/collections\/personal-use\/products\/10-in-1-multi-benefits-and-cleanse-shampoo-kit\">Brazilian home care products<\/a> and treatments also reached a trendy status and became very popular. There are diverse reasons for that and we will show some of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ethnically-diverse\"><strong>Ethnically diverse<\/strong><\/h3>\n\n\n\n<p>Brazilian hair types are extremely diverse, with ethnic hair accounting for a considerable percentage of the population (curls, coils, afro).<\/p>\n\n\n\n<p>Despite the diversity, consumers expect the same things from their <a href=\"https:\/\/metrobrazil.com\/collections\/personal-use\/products\/10-in-1-multi-benefits-and-cleanse-shampoo-kit\">hair products<\/a>: effective care for healthy-looking, attractive hair.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"products-for-natural-hair\"><strong>Products for natural hair<\/strong><\/h3>\n\n\n\n<p>According to L\u2019Or\u00e9al Paris, 45% of Brazilian women have natural curly hair. By embracing their natural textures, millennials are following the global trend of self-acceptance and love.<\/p>\n\n\n\n<p>Products for curly, ethnic, or transitioning hair are nourishment and contain antioxidants, anti-aging properties, and growth stimulants to help redefine curls and keep them appearing naturally defined for longer.<\/p>\n\n\n\n<p>These products can be used in Low Poo and Co-Wash procedures. Anyone with chemically treated hair can use it as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"increasing-beauty-market\"><strong>Increasing beauty market<\/strong><\/h3>\n\n\n\n<p>According to Euromonitor, the worldwide hair care category expanded 21.5 percent in value share from 2011 to 2016, while Latin America climbed 42 percent and Brazil 34.8 percent. Brazil ranks fourth in the world, behind the United States, China, and Japan, and is by far the largest market for hair care in Latin America, surpassing Mexico and Argentina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rich-biodiversity\"><strong>Rich biodiversity<\/strong><\/h3>\n\n\n\n<p>People are more concerned about looking for natural and sustainable products. Brazil has a super rich biodiversity. Many <a href=\"https:\/\/metrobrazil.com\/collections\/personal-use\/products\/10-in-1-multi-benefits-and-cleanse-shampoo-kit\">Brazilian brands<\/a> take advantage of this by using those natural ingredients in their formulas.<\/p>\n\n\n\n<p>Plus, brands are investing each time more in vegan, paraben-free, petrolatum-free and sulfate-free products. That guarantees milder and delicate compositions for our hair.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"acquiring-brazilian-products\"><strong>Acquiring Brazilian products<\/strong><\/h3>\n\n\n\n<p>Metro Brazil is the biggest Brazilian e-commerce in the Middle East &#8211; Nazca, RIOBELO and <a href=\"https:\/\/metrobrazil.com\/collections\/personal-use\/products\/10-in-1-multi-benefits-and-cleanse-shampoo-kit\">Ousia<\/a> are a few examples of authentic Brazilian brands commercialized by us. Visit <a href=\"https:\/\/metrobrazil.com\/collections\/hair-care\">our website <\/a>to take a look at some of them!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4215_1('footnote_plugin_reference_4215_1_1');\" onkeypress=\"footnote_moveToReference_4215_1('footnote_plugin_reference_4215_1_1');\" ><sup id=\"footnote_plugin_tooltip_4215_1_1\" class=\"footnote_plugin_tooltip_text\">[1]<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4215_1_1\" class=\"footnote_tooltip\"><em>5 Benefits Of Organic Hair Products | What Chemicals to Avoid<\/em>. (2019). AMR. <span class=\"footnote_url_wrap\">https:\/\/amr.com.au\/post\/5-benefits-of-organic-hair-products-what-chemicals-to-avoid\/<\/span><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4215_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_4215_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top center', relative: true, offset: [-7, 0], });<\/script><\/p>\n\n\n\n<p><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_4215_1('footnote_plugin_reference_4215_1_2');\" onkeypress=\"footnote_moveToReference_4215_1('footnote_plugin_reference_4215_1_2');\" ><sup id=\"footnote_plugin_tooltip_4215_1_2\" class=\"footnote_plugin_tooltip_text\">[2]<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_4215_1_2\" class=\"footnote_tooltip\"><em>5 Benefits Of Organic Hair Products | What Chemicals to Avoid<\/em>. (2019). AMR. <span class=\"footnote_url_wrap\">https:\/\/amr.com.au\/post\/5-benefits-of-organic-hair-products-what-chemicals-to-avoid\/<\/span><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_4215_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_4215_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top center', relative: true, offset: [-7, 0], });<\/script><\/p>\n\n\n\n<p>And if you enjoyed this article, don\u2019t forget to share it with your friends and follow us on social media!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_4215_1();\">References<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_4215_1();\">[<a id=\"footnote_reference_container_collapse_button_4215_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_4215_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_4215_1_1\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4215_1('footnote_plugin_tooltip_4215_1_1');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1,<\/a> <a id=\"footnote_plugin_reference_4215_1_2\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_4215_1('footnote_plugin_tooltip_4215_1_2');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\"><em>5 Benefits Of Organic Hair Products | What Chemicals to Avoid<\/em>. (2019). AMR. <span class=\"footnote_url_wrap\">https:\/\/amr.com.au\/post\/5-benefits-of-organic-hair-products-what-chemicals-to-avoid\/<\/span><\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_4215_1() { jQuery('#footnote_references_container_4215_1').show(); jQuery('#footnote_reference_container_collapse_button_4215_1').text('\u2212'); } function footnote_collapse_reference_container_4215_1() { jQuery('#footnote_references_container_4215_1').hide(); jQuery('#footnote_reference_container_collapse_button_4215_1').text('+'); } function footnote_expand_collapse_reference_container_4215_1() { if (jQuery('#footnote_references_container_4215_1').is(':hidden')) { footnote_expand_reference_container_4215_1(); } else { footnote_collapse_reference_container_4215_1(); } } function footnote_moveToReference_4215_1(p_str_TargetID) { footnote_expand_reference_container_4215_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_4215_1(p_str_TargetID) { footnote_expand_reference_container_4215_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>Share Brazil is a South American country known for its natural diversity. Brazil has large and dense forests, with a rich fauna and flora. In the beauty market, cosmetics enriched with typical Brazilian fruits are getting more popular each time. Passion fruit, a\u00e7a\u00ed and cupua\u00e7u are examples of those ingredients. But beyond that, authentic Brazilian [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[380],"tags":[59,52,8],"class_list":["post-4215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair","tag-brazilian-beauty","tag-hair-care","tag-hair-treatments"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brazilian hair products: why are they so famous? | METRO BRAZIL Blog<\/title>\n<meta name=\"description\" content=\"Is Brazil the new Korea or Japan when it comes to hair care? This is what we are going to find out in this article!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.metrobrazil.com\/en\/brazilian-hair-products-why-are-they-so-famous\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazilian hair products: why are they so famous?\" \/>\n<meta property=\"og:description\" content=\"Is Brazil the new Korea or Japan when it comes to hair care? This is what we are going to find out in this article!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.metrobrazil.com\/en\/brazilian-hair-products-why-are-they-so-famous\/\" \/>\n<meta property=\"og:site_name\" content=\"METRO BRAZIL Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-22T21:29:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T07:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/02\/afro-girl-cheering-favorite-brazilian-team-holding-national-flag-yellow-wall_63135-1130.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Brazilian hair products: why are they so famous?\",\"datePublished\":\"2022-04-22T21:29:51+00:00\",\"dateModified\":\"2025-06-11T07:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/\"},\"wordCount\":588,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/02\\\/afro-girl-cheering-favorite-brazilian-team-holding-national-flag-yellow-wall_63135-1130.jpg\",\"keywords\":[\"Brazilian beauty\",\"hair care\",\"hair treatments\"],\"articleSection\":[\"Hair\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/\",\"url\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/\",\"name\":\"Brazilian hair products: why are they so famous? | METRO BRAZIL Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/brazilian-hair-products-why-are-they-so-famous\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/02\\\/afro-girl-cheering-favorite-brazilian-team-holding-national-flag-yellow-wall_63135-1130.jpg\",\"datePublished\":\"2022-04-22T21:29:51+00:00\",\"dateModified\":\"2025-06-11T07:49:59+00:00\",\"description\":\"Is Brazil the new Korea or Japan when it comes to hair care? 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