{"id":2095,"date":"2021-06-21T13:52:00","date_gmt":"2021-06-21T13:52:00","guid":{"rendered":"https:\/\/blog.metrobrazil.com\/en\/?p=2095"},"modified":"2025-06-13T08:01:19","modified_gmt":"2025-06-13T08:01:19","slug":"why-and-how-to-use-purple-shampoo","status":"publish","type":"post","link":"https:\/\/blog.metrobrazil.com\/en\/why-and-how-to-use-purple-shampoo\/","title":{"rendered":"Why and how to use purple shampoo"},"content":{"rendered":"<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-lg superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #0a0000;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div><div  class=\"wp-block-ultimate-post-heading ultp-block-3ea4fa\"><div class=\"ultp-block-wrapper\"><div class=\"ultp-heading-wrap ultp-heading-style9 ultp-heading-center\"><h2 class=\"ultp-heading-inner\"><span>Find out everything you need to know about this hair care product!<\/span><\/h2><\/div><\/div><\/div>\n\n\n<p>There are so many types of shampoo available that it is hard to keep up with all of them. Among them, there is one special shampoo that every blonde woman must have heard about before: the purple shampoo!&nbsp;<\/p>\n\n\n\n<p>Although people normally associate purple shampoo with<a href=\"https:\/\/blog.metrobrazil.com\/en\/natural-blonde-hair-taking-proper-care-of-it\/\" target=\"_blank\" rel=\"noreferrer noopener\"> blondes<\/a>, this hair product can be used for other hair colors. Surprised? Keep reading to find out all the information you need to know about this incredible shampoo!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/happy-woman-checking-freshness-her-breathing_1262-5165-3.jpg\" alt=\"\" class=\"wp-image-2099\" srcset=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/happy-woman-checking-freshness-her-breathing_1262-5165-3.jpg 626w, https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/happy-woman-checking-freshness-her-breathing_1262-5165-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p><strong>WHAT IS PURPLE SHAMPOO?<\/strong><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_2095_1('footnote_plugin_reference_2095_1_1');\" onkeypress=\"footnote_moveToReference_2095_1('footnote_plugin_reference_2095_1_1');\" ><sup id=\"footnote_plugin_tooltip_2095_1_1\" class=\"footnote_plugin_tooltip_text\">[1]<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_2095_1_1\" class=\"footnote_tooltip\"><em>Purple Shampoo Is the Key to Maintaining Vibrant, Electric Hair Color<\/em>. (n.d.). Byrdie. Retrieved June 19, 2021, from <span class=\"footnote_url_wrap\">https:\/\/www.byrdie.com\/how-to-use-purple-shampoo-5183659<\/span><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_2095_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_2095_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top center', relative: true, offset: [-7, 0], });<\/script><\/p>\n\n\n\n<p>First of all, you need to know what purple shampoo is! With a specifically designed formula for blondes and owners of other hair colors (such as silver, platinum, pastel colors, and even brunettes with lightened locks), the main purpose of this product is to neutralize yellow and orange tones with its violet pigments!<\/p>\n\n\n\n<p><strong>WHY SHOULD YOU USE PURPLE SHAMPOO<\/strong><\/p>\n\n\n\n<p>Using purple shampoo is great for many reasons, especially if your locks have been dyed recently. The main reason for using it is that it fights brassiness &#8211; those unwanted yellowish tones that appear especially in blonde strands!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/young-curvy-woman-posing-pink-wall-isolated-smiling-happy-confident-touching-chin-with-hand_1187-118571.jpg\" alt=\"\" class=\"wp-image-2103\" srcset=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/young-curvy-woman-posing-pink-wall-isolated-smiling-happy-confident-touching-chin-with-hand_1187-118571.jpg 626w, https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/young-curvy-woman-posing-pink-wall-isolated-smiling-happy-confident-touching-chin-with-hand_1187-118571-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p>Several things can cause the blonde and other hair colors to change tonalities, such as sunlight and pool water. By adding purple shampoo to your hair care routine, you\u2019re ensuring that the violet pigments will fight the yellow tones that want to appear on your hair. This happens because, on the color wheel, purple is the opposite color of yellow, meaning that the former neutralizes the latter!<\/p>\n\n\n\n<p>So, if your locks are blonde, silver, platinum, pastel, or even lightened brunette hair, you should make sure to use purple shampoo! Now, let\u2019s see how you should use it!<\/p>\n\n\n\n<p><strong>HOW TO USE IT<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In the beginning, don\u2019t use purple shampoo alone. Mix it with your regular shampoo so you can get used to the amount of product you need for your hair length.<\/li><li>Make sure to alternate it with other types of the product, such as volumizing or hydrating ones, so your hair receives nutrients as well. Also, using only purple shampoo can be damaging to your hair color as well!<\/li><li>Read the instructions on the packaging of the product so you leave the shampoo acting the exact amount of time it needs!\u00a0<\/li><li>The last thing is to make sure you distribute the product through all your hair.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/set-hair-dyeing-process-hair-stylist-applying-purple-shampoo-after-hair-lightening_106885-2610.jpg\" alt=\"\" class=\"wp-image-2104\" srcset=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/set-hair-dyeing-process-hair-stylist-applying-purple-shampoo-after-hair-lightening_106885-2610.jpg 626w, https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/set-hair-dyeing-process-hair-stylist-applying-purple-shampoo-after-hair-lightening_106885-2610-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p>If your mane is looking too brassy, you can even add other \u201cpurple\u201d products to your hair care routine! There are great options of such products available, varying from conditioners to hair masks. An amazing recommendation is the Brazilian brand <a href=\"https:\/\/metrobrazil.com\/collections\/hair-products\/products\/3-steps-professional-real-brazilian-hair-protein-kit-by-riobelo-acai-for-dyed-hair-200ml\" target=\"_blank\" rel=\"noreferrer noopener\">RIOBELO\u2019S A\u00e7a\u00ed Professional Real Brazilian Protein Treatment line<\/a>! The line\u2019s products combine the a\u00e7a\u00ed extract with an anti-yellow technology, leaving your hair nurtured and full of life!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/200ml_9f882c7f-f438-4ba5-854c-7eaf8a952bb9_2000x.jpg?v=1616506310]\" alt=\"\" width=\"530\" height=\"530\" \/><\/figure><\/div>\n\n\n\n<p>There are a lot of benefits in using purple shampoo when you have blonde or colored hair! Now that you know why and how you should use this product, add it to your routine so your mane keeps its best tonality for a long time. Just remember that you should alternate the purple shampoo with other types of products! On <a href=\"http:\/\/metrobrazil.com\" target=\"_blank\" rel=\"noreferrer noopener\">Metro Brazil\u2019s website<\/a>, you can find several types of hair care products from the best Brazilian brands, so make sure you check them!<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_2095_1();\">References<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_2095_1();\">[<a id=\"footnote_reference_container_collapse_button_2095_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_2095_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_2095_1('footnote_plugin_tooltip_2095_1_1');\"><a id=\"footnote_plugin_reference_2095_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\"><em>Purple Shampoo Is the Key to Maintaining Vibrant, Electric Hair Color<\/em>. (n.d.). Byrdie. Retrieved June 19, 2021, from <span class=\"footnote_url_wrap\">https:\/\/www.byrdie.com\/how-to-use-purple-shampoo-5183659<\/span><\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_2095_1() { jQuery('#footnote_references_container_2095_1').show(); jQuery('#footnote_reference_container_collapse_button_2095_1').text('\u2212'); } function footnote_collapse_reference_container_2095_1() { jQuery('#footnote_references_container_2095_1').hide(); jQuery('#footnote_reference_container_collapse_button_2095_1').text('+'); } function footnote_expand_collapse_reference_container_2095_1() { if (jQuery('#footnote_references_container_2095_1').is(':hidden')) { footnote_expand_reference_container_2095_1(); } else { footnote_collapse_reference_container_2095_1(); } } function footnote_moveToReference_2095_1(p_str_TargetID) { footnote_expand_reference_container_2095_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_2095_1(p_str_TargetID) { footnote_expand_reference_container_2095_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>Share There are so many types of shampoo available that it is hard to keep up with all of them. Among them, there is one special shampoo that every blonde woman must have heard about before: the purple shampoo!&nbsp; Although people normally associate purple shampoo with blondes, this hair product can be used for other [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[380],"tags":[52,118],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair","tag-hair-care","tag-purple-shampoo"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why and how to use purple shampoo | METRO BRAZIL Blog<\/title>\n<meta name=\"description\" content=\"Although people normally associate purple shampoo with blondes, it can be used for other hair colors. Find out everything about it today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.metrobrazil.com\/en\/why-and-how-to-use-purple-shampoo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why and how to use purple shampoo\" \/>\n<meta property=\"og:description\" content=\"Although people normally associate purple shampoo with blondes, it can be used for other hair colors. Find out everything about it today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.metrobrazil.com\/en\/why-and-how-to-use-purple-shampoo\/\" \/>\n<meta property=\"og:site_name\" content=\"METRO BRAZIL Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-21T13:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T08:01:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.metrobrazil.com\/en\/wp-content\/uploads\/sites\/3\/2021\/06\/pleasant-blonde-woman-posing-bright-with-gently-smile-portrait-debonair-lady-standing-front-purple-wall_197531-10813.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"METRO BRAZIL\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"METRO BRAZIL\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/\"},\"author\":{\"name\":\"METRO BRAZIL\",\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/#\\\/schema\\\/person\\\/4f6f557f6f56b5edb215f853dd39febd\"},\"headline\":\"Why and how to use purple shampoo\",\"datePublished\":\"2021-06-21T13:52:00+00:00\",\"dateModified\":\"2025-06-13T08:01:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/pleasant-blonde-woman-posing-bright-with-gently-smile-portrait-debonair-lady-standing-front-purple-wall_197531-10813.jpg\",\"keywords\":[\"hair care\",\"purple shampoo\"],\"articleSection\":[\"Hair\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/\",\"url\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/\",\"name\":\"Why and how to use purple shampoo | METRO BRAZIL Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/why-and-how-to-use-purple-shampoo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.metrobrazil.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/pleasant-blonde-woman-posing-bright-with-gently-smile-portrait-debonair-lady-standing-front-purple-wall_197531-10813.jpg\",\"datePublished\":\"2021-06-21T13:52:00+00:00\",\"dateModified\":\"2025-06-13T08:01:19+00:00\",\"description\":\"Although people normally associate purple shampoo with blondes, it can be used for other hair colors. 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