{"id":1287,"date":"2021-03-12T11:24:00","date_gmt":"2021-03-12T11:24:00","guid":{"rendered":"https:\/\/blog.metrobrazil.com\/en\/?p=1287"},"modified":"2025-06-13T08:29:18","modified_gmt":"2025-06-13T08:29:18","slug":"lupo-a-brazilian-brand-with-100-years-of-history","status":"publish","type":"post","link":"https:\/\/blog.metrobrazil.com\/en\/lupo-a-brazilian-brand-with-100-years-of-history\/","title":{"rendered":"Lupo: a Brazilian brand with 100 years of history"},"content":{"rendered":"<div class=\"sws_supernormalaction\"><button on=\"tap:superwebshare-lightbox\" class=\"superwebshare_normal_button1 superwebshare-button-lg superwebshare-button-default superwebshare_prompt superwebshare_button_svg\" style=\"color:#ffffff;background-color: #0a0000;\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"superwebshare-svg\"  fill=\"currentColor\" viewBox=\"0 0 1000 1000\" stroke=\"currentColor\" stroke-width=\"0\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M789.86,323.67c91.79,0,164.25-72.46,164.25-164.25S881.64,0,789.86,0S625.6,72.46,625.6,164.25c0,4.83,0,14.49,0,24.15L306.76,371.98c-24.15-24.15-57.97-33.82-96.62-33.82c-91.79,0-164.25,72.46-164.25,164.25s72.46,164.25,164.25,164.25c38.65,0,72.46-14.49,96.62-33.82L625.6,821.26c0,9.66,0,14.49,0,19.32c0,86.96,72.46,159.42,159.42,159.42s159.42-72.46,159.42-159.42s-67.63-159.42-154.59-159.42c-33.82,0-67.63,9.66-96.62,33.82L374.4,526.57c0-9.66,0-19.32,0-24.15s0-14.49,0-24.15l318.84-188.41C717.39,314.01,751.21,323.67,789.86,323.67z\" \/><\/svg><span>Share<\/span><\/button><\/div>\n<p>Not many brands are so successful that they can celebrate 100 years in the market, but Lupo is one of them! Founded in 1921 by the Italian Henrique Lupo, the Brazilian brand has been present in the country and in the world ever since! Today, we are going to tell you a little more about the history of this company<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1287_1('footnote_plugin_reference_1287_1_1');\" onkeypress=\"footnote_moveToReference_1287_1('footnote_plugin_reference_1287_1_1');\" ><sup id=\"footnote_plugin_tooltip_1287_1_1\" class=\"footnote_plugin_tooltip_text\">[1]<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1287_1_1\" class=\"footnote_tooltip\"><em>LINHA DO TEMPO &#8211; LUPO<\/em>. (n.d.). Lupo. Retrieved March 11, 2021, from <span class=\"footnote_url_wrap\">https:\/\/site.lupo.com.br\/lupo\/linha-do-tempo\/#periodo\/1<\/span><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1287_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_1287_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top center', relative: true, offset: [-7, 0], });<\/script> that revolutionized both men&#8217;s and <a href=\"https:\/\/blog.metrobrazil.com\/en\/womens-sportswear-essentials\/\" target=\"_blank\" rel=\"noreferrer noopener\">women&#8217;s fashion<\/a>.<\/p>\n\n\n\n<p>As we mentioned, Lupo&#8217;s history began in 1921, with the foundation of the brand&#8217;s \u201cF\u00e1brica de Meias\u201d (\u201cSocks\u2019 Factory\u201d)! In the following 25 years, the brand consolidated itself as the largest manufacturer of men&#8217;s socks in the country &#8211; famous for its high quality and for being made of 100% cotton. In 1947, a revolution started in the company, with the insertion of the synthetic material that would become famous worldwide: nylon!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/site.lupo.com.br\/static\/images\/linhadotempo\/linha_01\/cartao.jpg\" alt=\"Lupo history\" width=\"356\" height=\"309\" \/><\/figure><\/div>\n\n\n\n<p>After a few more decades, with the brand still extremely well-known by all Brazilians as a symbol of quality, Lupo started the production of women&#8217;s socks &#8211; another revolution for the country&#8217;s fashion! From then on, the company&#8217;s expansion took place quickly and naturally, including the import of machines from both Italy and Japan. Until 1988, the brand was synonymous with incredible socks!<\/p>\n\n\n\n<p>Due to its gigantic growth, the next step was, of course, product diversification in the year 1990! Since then, the brand has been producing men&#8217;s and women&#8217;s underwear that is comfortable, beautiful, and long-lasting. And don\u2019t think that it will stop there: in the 2000s, the brand started its lines of sports clothing, \u201cLupo Sport\u201d, which follows the same amazing characteristics as its socks and underwear!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/site.lupo.com.br\/static\/images\/linhadotempo\/linha_05\/logoluposport.jpg\" alt=\"Lupo sport\" width=\"300\" height=\"260\" \/><\/figure><\/div>\n\n\n\n<p>In 2021, Lupo celebrates its 100th anniversary with a lot of history, innovation, and success! And of course that, with the purpose of bringing the best of Brazil to several countries, Metro Brazil offers wonderful products from it! Below, we leave some fantastic recommendations of this brand that, for sure, will continue to be a reference in the world of fashion!<\/p>\n\n\n\n<p class=\"has-custom-weight\" style=\"font-weight:bold;font-size:25px\"><strong>LUPO LINGERIE<\/strong><\/p>\n\n\n\n<p>If you are looking for a bra or panties that will provide you safety and comfort, without leaving beauty aside, Metro Brazil gives you the answer: lingerie by Lupo! Take a look at the wonderful pieces below:<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">LOBA SEAMLESS <a href=\"https:\/\/metrobrazil.com\/collections\/lupo\/products\/%D8%AD%D9%85%D8%A7%D9%84%D8%A9-%D8%B5%D8%AF%D8%B1-%D8%A8%D8%B1%D8%A7%D8%B2%D9%8A%D9%84%D9%8A%D8%A9-%D9%86%D8%A7%D8%B9%D9%85%D8%A9-%D9%84%D9%88%D8%A8%D8%A7-%D8%AA%D8%B1%D9%86%D8%AF?variant=13168476684331\" target=\"_blank\" rel=\"noreferrer noopener\">BRALETTE<\/a><br><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/41051-001-5640_800x.jpg?v=1601484338\" alt=\"Lupo lingerie\" width=\"401\" height=\"401\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"text-decoration: underline\">LOBA <a href=\"https:\/\/metrobrazil.com\/collections\/lupo\/products\/loba-renda-panties-for-women?variant=13178918830123\" target=\"_blank\" rel=\"noreferrer noopener\">RENDA PANTIES<\/a><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/underware-loba-renda-panties-for-women-by-lupo-1_fd8164c1-a3fb-43ad-a288-8f49ce97e38e_2000x.jpg?v=1601481506\" alt=\"Lupo lingerie\" width=\"539\" height=\"539\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"text-decoration: underline\">LUPO <a href=\"https:\/\/metrobrazil.com\/collections\/lupo\/products\/panties-calcinha-classica-plus-40316?variant=16220921921579\" target=\"_blank\" rel=\"noreferrer noopener\">CLASSIC PANTIES PLUS SIZE<\/a><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/LUPO-DIA-5-MEICA-CALCA10814_00b6768b-5fd9-4af7-937c-9f2194f4d8c4_2000x.jpg?v=1563524860\" alt=\"Lupo lingerie\" width=\"568\" height=\"568\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong>LUPO SOCKS<\/strong><\/p>\n\n\n\n<p>Of course, we couldn&#8217;t help recommending Lupo&#8217;s FANTASTIC socks! Besides being beautiful, they are super long-lasting and comfortable!<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">\u215e WOMEN <a href=\"https:\/\/metrobrazil.com\/collections\/lupo\/products\/women-7-8-pantyhose-05660?variant=16055502405675\" target=\"_blank\" rel=\"noreferrer noopener\">PANTYHOSE<\/a><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/LUPO_DIA_2_MEIA_CALCA5578_copy_92aa6ecd-59b2-486e-b00a-aa76729d0bb4_2000x.jpg?v=1563524884https:\/\/metrobrazil.com\/collections\/lupo\/products\/women-7-8-pantyhose-05660?variant=16055502405675\" alt=\"\" width=\"470\" height=\"703\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"text-decoration: underline\"><a href=\"https:\/\/metrobrazil.com\/collections\/lupo\/products\/%D8%AC%D9%88%D8%A7%D8%B1%D8%A8-%D8%A8%D8%B1%D8%A7%D8%B2%D9%8A%D9%84%D9%8A%D8%A9-%D9%83%D9%84%D8%A7%D8%B3%D9%8A%D9%83%D9%8A%D8%A9-%D8%B7%D9%88%D9%8A%D9%84%D8%A9-%D9%84%D9%88%D8%A8%D9%88?variant=13142240460843\" target=\"_blank\" rel=\"noreferrer noopener\">CLASSIC PANTYHOSE<\/a><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/pantyhose-loba-classic-pantyhose-for-women-by-lupo-1_cf2abf57-37cd-46c1-98bd-f60b7d5c51c2_2000x.jpg?v=1601482335\" alt=\"\" width=\"499\" height=\"499\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong>LUPO SPORT<\/strong><\/p>\n\n\n\n<p>Who doesn&#8217;t want to feel good when exercising? The brand&#8217;s sportswear line follows fashion trends without leaving comfort aside!<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">LUPO <a href=\"https:\/\/metrobrazil.com\/collections\/lupo\/products\/%D8%AC%D8%A7%D9%83%D9%8A%D8%AA-%D9%86%D8%B3%D8%A7%D8%A6%D9%8A-%D8%B1%D9%8A%D8%A7%D8%B6%D9%8A-%D8%A8%D8%B1%D8%A7%D8%B2%D9%8A%D9%84%D9%8A-%D8%B6%D8%AF-%D8%A7%D9%84%D9%85%D8%A7%D8%A1?variant=16135764344875\" target=\"_blank\" rel=\"noreferrer noopener\">WINDBREAK JACKET<\/a><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/71603-001-9990_d8b37513-282d-4c6d-826d-067b07c1c26f_2000x.jpg?v=1568113196\" alt=\"\" width=\"543\" height=\"543\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"text-decoration: underline\">LUPO <a href=\"https:\/\/metrobrazil.com\/collections\/lupo\/products\/lupo-t-shirt-ls-bike-feminina-71640?variant=16135999946795\" target=\"_blank\" rel=\"noreferrer noopener\">BIKE T-SHIRT<\/a> FOR WOMEN<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2598\/9598\/products\/download_a3b69234-3bef-4700-ac30-6a9e6f4c2c62_2000x.jpeg?v=1563524878\" alt=\"\" width=\"450\" height=\"634\" \/><\/figure><\/div>\n\n\n\n<p>Go to <a href=\"http:\/\/metrobrazil.com\" target=\"_blank\" rel=\"noreferrer noopener\">Metro Brazil\u2019s website<\/a> and check out even more products from the incredible Brazilian brand, Lupo!<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_1287_1();\">References<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_1287_1();\">[<a id=\"footnote_reference_container_collapse_button_1287_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_1287_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1287_1('footnote_plugin_tooltip_1287_1_1');\"><a id=\"footnote_plugin_reference_1287_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\"><em>LINHA DO TEMPO &#8211; LUPO<\/em>. (n.d.). Lupo. Retrieved March 11, 2021, from <span class=\"footnote_url_wrap\">https:\/\/site.lupo.com.br\/lupo\/linha-do-tempo\/#periodo\/1<\/span><\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_1287_1() { jQuery('#footnote_references_container_1287_1').show(); jQuery('#footnote_reference_container_collapse_button_1287_1').text('\u2212'); } function footnote_collapse_reference_container_1287_1() { jQuery('#footnote_references_container_1287_1').hide(); jQuery('#footnote_reference_container_collapse_button_1287_1').text('+'); } function footnote_expand_collapse_reference_container_1287_1() { if (jQuery('#footnote_references_container_1287_1').is(':hidden')) { footnote_expand_reference_container_1287_1(); } else { footnote_collapse_reference_container_1287_1(); } } function footnote_moveToReference_1287_1(p_str_TargetID) { footnote_expand_reference_container_1287_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_1287_1(p_str_TargetID) { footnote_expand_reference_container_1287_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>Share Not many brands are so successful that they can celebrate 100 years in the market, but Lupo is one of them! Founded in 1921 by the Italian Henrique Lupo, the Brazilian brand has been present in the country and in the world ever since! Today, we are going to tell you a little more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[54,381,744,148],"tags":[11,79],"class_list":["post-1287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brazil","category-brazilian-shapewear","category-lingerie","category-metro-brazil","tag-lingerie","tag-lupo"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lupo: a Brazilian brand with 100 years of history | METRO BRAZIL Blog<\/title>\n<meta name=\"description\" content=\"Not many brands are so successful that they can celebrate 100 years in the market, but Lupo is one of them! 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